When the opportunity arises I want to use this blog platform to feature interviews with other coaches and people who inspire me to share their story and experience with you.

The first of these is my friend Sam. I met her over 10 years ago when we performed together at the Edinburgh festival and we became very close through a profound spiritual connection that we had.

I’m amazed, but not totally surprised, that all these years later we have both become coaches, not knowing that either of us had gone down that path, but it’s very reassuring to have someone I care so much about to be on the same path as me.

Sam actually trained as an Executive Coach in 2017 and graduated with an ILM 7 Executive Coaching and Mentoring Masters qualification at the beginning of this year. She came across coaching years ago whilst working within the corporate sector before transitioning to the training sector where she began as an actor for corporate training 14 years ago and then took on more training to become a Facilitator, and then Leadership Development Consultant and now Executive Coach as well. Samantha is a member of the Institute of Leadership and Management and has recently joined the Shropshire Coaches Group - UK ICF.  What she found most interesting about coaching was empowering and inspiring others to achieve their goals and ambitions, she also found coaching helped her own personal growth.

So what is Executive Coaching and how does it differ from Life Coaching?

“Executive coaching involves a facilitated one-to-one professional relationship between a trained Coach and their client and helps managers, leaders and executives to unlock their potential, achieve their goals and make sustainable changes to enhance the client’s leadership or management performance and development.

The agenda is set by the client and will revolve around career and personal development.

It can also be used to drive cultural change in an organisation, improve the confidence and performance of the workforce.

With Executive Coaching, the coach is required to do some research about the individual and their company, so they can tailor the coaching to meet the clients needs.

Life Coaching is different because it covers a wider range of issues and can be more focused on personal issues and goals.”

What is it that she likes about Executive Coaching?

“I like the fact that as a coach I help clients to unlock their potential and help them achieve their goals. It’s fulfilling to see my clients go from ‘good to great’ and know that I facilitated that process, it makes me feel like I’m giving something back.

Most of all I love seeing the positive change within clients, receiving feedback that they got the job or promotion they had applied for, or had excelled in a project they’d taken on which resulted in them bringing in a lot more revenue for the company. Also seeing them addressing or resolving an issue at work which has led to increased production or building effective and productive relationships.”

What are the challenges in Executive Coaching?

“Sometimes the client might say something that triggers you personally, which makes it important to have awareness and coping mechanisms in place so it doesn’t impact on the quality of coaching you are giving. It is important to remember that it is all about the client and their needs.

It’s also important that the client finds the answers themselves and you are facilitating that. A good analogy is that you don’t try and step in and 'land the plane’ for them,  it is their journey. However, within my own coaching practice if on occasion it is needed I can step into mentoring mode, it is important to have the appropriate training for this and this is flagged up to the client.”

Where does she see herself as an Executive Coach in 5 years time?

“I would like to continue to develop and create a bigger network. I am starting to design a website and Facebook page. My current  Consultancy work takes me around the UK and sometimes overseas so I will enjoy more of that. The great thing about coaching is that it can be done anywhere using a variety of mediums such as phone, skype, as well as face to face consultation.”

Finally, any tips for people who want to become Executive Coaches?

“Read 'The Psychology of Executive Coaching’ by Bruce Peltier or if you would like to start with something a bit lighter 'Coaching for Performance’ by John Whitmore.

Connect with other Executive Coaches, build your network.  Start with you.  What do you want?  What is your objective?  What do you want your outcome to be?  

Find yourself a coach or mentor who will assist, challenge and support you to overcome any obstacles you may face.  

You can also enrole for an ILM qualification like I did.”

I would like to say thanks to Sam for agreeing to be interviewed and for being an lifelong inspiration!

If you would like to learn more about Executive Coaching, then Sam is happy to talk to you and you can contact her via email on or through her Linkedin page here.

But of course for further information on Life Coaching then please feel free to make an enquiry.

Take care!


Like this blog? Spread the love and share on your favourite social media!